Sherina Collier, owner of Beet Street Organic Juicery, has a dream to provide healthy, convenient, and affordable food and beverage options to Downtown Fort Wayne. After the death of her father, Sherina was motivated to take that loss and use it to enrich the lives of those around her. She wants to give our bodies the nutrients it needs while enjoying our food options.
With plans for taking over the vacant space in the West Berry Building that used to be home to Downtown Pizza, she has big ideas for the space. The intention is to open up the doors again to provide service to the Downtown community. She wants to bring her knowledge of health and nutrition to those living and working in the area.
Sherina’s plan is based around a 5 step process:
1. Buy fresh fruits and veggies from Indiana based organic farmers, and supplementing non-native produce from out of-state organic farmers (especially during the glorious winter months).
2. Buy drink and food accessories that are eco-friendly, BPA free, and produced in the United States.
3. Make & sell fresh cold-pressed juices & smoothies. Provide items for the “Noshes” menu for various locations around town, festivals, farmers markets, local events, and juice dance parties. They will use the hydraulic cold-press method to extract more juice while keeping vital enzymes and micronutrients intact.
4. Collaborate and partner with local businesses on custom order deliveries and/or pickups. They will also take call-in orders that can be delivered to homes, offices, or events in the Downtown vicinity.
5. Receive. Drink. Revitalize. Smile. Share. Repeat.
Beet Street Organic Juicery wants to make Fort Wayne a healthier place for everyone. If we’ve learned anything in the last few years it is that Downtown continues to grow at a rate that is allowing room and opportunity for everyone. For more information about Beet Street Organic Juicery, visit her Kickstarter campaign.
By Stephen J. Bailey for Your Downtown Improvement District